TRACE's Mission & Leadership and the Year Ahead

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As a mission-driven organization,
our purpose, people and community
are central to the objectives of TRACE.
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Screen Shot 2022-10-14 at 12.45.29 PM TRACE is a non-profit business association
founded in 2001 by Alexandra Wrage Screen Shot 2022-10-14 at 12-43-38 PM
Screen Shot 2022-10-14 at 12.41.59 PM to advance commercial
transparency worldwide
through the application of practical and
business-friendly compliance best practices.
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We serve as a trusted business partner to hundreds of multinational companies by powering their compliance programs. Membership benefits are structured around the key components of an effective compliance program, including:

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Training & Effective Communication  

  • Multilingual eLearning on a wide variety of compliance issues
  • NEW: Advanced training for individuals who manage compliance or are regularly exposed to compliance risk
  • Global events and webinars to supplement eLearning
  • Diverse library of compliance communications, including training aids
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Risk Assessment & Monitoring 

  • NEW: Risk assessment platform for collecting, analyzing and reporting on compliance-related information
  • Local law resources, country risk information and other risk assessment guidance
  • UPDATED: Tool for managing risks associated with gifts, travel and entertainment
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Continuous Improvement 

  • Access to compliance professionals for practical guidance on compliance best practices
  • Opportunity to regularly benchmark your program against those of your peers



 Our Leadership

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Alexandra Wrage

President and Founder
21 years with TRACE

Virna Di Palma

Senior Director, Engagement, Strategy and Communications
10 years with TRACE

Sunny McCall

Senior Director, Compliance Training
4 years with TRACE 

Lisa Rothert

Director, Operations
5 years with TRACE



Please note: While TRACE offers a wide range of tools and resources to support compliance efforts, we do not conduct due diligence or offer due diligence services. Learn more about our membership offerings.


To find out how TRACE can help your compliance program evolve while saving you time and cutting costs, write to [email protected] to schedule a call with a TRACE representative.